@veritascaterersltd
Meal delivery 08099991568 / Events catering 08178775944
Mrs Veronica started from her home with her house-help and driver. No fancy equipments, no staff, no structure. It all started as a passion project for her love for cooking and taking care of people.Today, Veritas brand has gained many customers and corporate clients across the city. Find out how she did it>>>
Podcast Key Notes
Can you pleases introduce yourself and tell us about your background –
My name is Veronica Odoemenam. Food for me is more than just business, my mom was into catering, from my college days my friends always associated me with good food.The Veritas brand took off 2015.
(Listen to her podcast to know how her brand evolved from Plantain Chips to the famous Veritas Catering)
Tell us about starting days –
I started from my home. No fancy equipments, no staff, no structure. I just started as a passion project and it was all about cooking, I would post pictures of the meals I cooked, people who knew me and had always asked me to open a restaurant, started reaching out, placing orders. From these orders I used the revenue to open a business account and the rest is history.
Can you tell us your most Challenging experience as a Chef?
Logistics is the major challenge in the kind of business we are in. At the height of it we had 12 Dispatch bikes but now, we have 8. So we have streamlined and focused our service.
(Listen to her podcast to find out how she handles her numerous orders daily).
Where do you see your brand in 5yr?
Probably have a brick and mortar walk-in restaurant and a catering school.
Why do you think most food business owners fail?
- Many business owners don’t do their figures well. They calculate profit based on money made after taking out the cost of recipe/material procurement without factoring the indirect cost.
- Most people want to serve everybody and sales volume is not profit unless reflected in cash value; time is money and time wastage is loss of money.
- In addition, If cooking doesn’t come from inside, you really can’t get it right – cooking is almost spiritual.
What advice would you give someone starting up?
- Even if you have the money to spend in business, seek professional training in Entrepreneurship.
- Being able to get a shop and open a business doesn’t mean you can run that business successfully.
- Don’t borrow money to put in a business you don’t understand its cons and pros.
Book Recommendation:
The Blue Ocean Strategy – a must read for any business minded.
2018 Home BOSH Landing
Key Takeaway Points:
- Know your figures, what is revenue what is profit.
- You cannot serve everybody;
- sales volume is not profit
- Time is money and time wastage is loss of money
- If cooking doesn’t come from inside, you really can’t get it right – cooking is almost spiritual
- Even if you have the money to spend in business, seek professional training in Entrepreneurship
- Carve a niche to concentrate on
- Being able to open a shop and open a business doesn’t mean you can run that business successfully
- Don’t borrow money to put in a business you don’t understand its cons and pros.
