…insights from entrepreneurs in the food industry in Nigeria

Episode 17 – Podcast Interview with the founder Owanbe Mart

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Yellow Canopy, Wole Olateju Crescent &
Plt 99 Blk 5, Omorinre Johnson Street, Lekki Phase 1
@owanbemart / +2347052113552

She started by providing services that were not available at that time like supplying fresh produce and livestock to the neighborhoods but that vision later evolved into a solid brand due to her unique value  and credible services.  Presently, Owanbe has 2 restaurant locations,  and they offer outdoor catering services as well.

PLAY INTERVIEW BELOW


Can you pleases introduce yourself and tell us about your background –

My name is Lanre and I am an administrator from Lagos.  We currently have two restaurant locations and we are  also into catering services.  In the beginning Owanbe restaurant only operated Friday- Sunday, but then we got loads of feedback from our customers and now we are open daily.

What would you say has kept customers attracted to your brand?

I would say the quality of our products. We don’t compromise on the quality of  our products and we keep  our products moderately priced.

Where do you see your brand in 5 yrs- 10 yrs?

In the next 5 years, I will be looking into franchising

Can you give us the most challenging experiences you have had?

Besides the cooks, it is the government – The Government is making things difficult for us to run businesses. our first location was demolished without any solid reason.

Why do you think most food entrepreneurs fail in their businesses?

I think business owners in this space fail because a lot of time people don’t really know what the business is about. In addition, some owners lack the passion. If you start a business and you don’t have passion for it, when the business hits a rough patch the lack of passion may lead to the demise of the business

(Listen to her podcast to here more)

What piece of business advice would you give someone starting up?

You have to be involved 100% when you are going into business like this. Be hands-on and have adequate information about everything tied to the business.  It is very vital to have a passion for the business.


Book and Resource Recommendation:

Fate Foundation–  click link

 

Something about you people don’t really know?

I speak other languages, i am fluent in Portuguese.

Key Points
  • Focus on the Quality of your products
  • Price your products right
  • Fully understand the business you are in, be up to date and be involved
  • Passion is very important in this food business, you will be tested but with the passion you  will persevere 
  • Source your products right and be up to date with market prices
  • Challenges and disappointments sometimes creates new unseen opportunities

Emeka Editor
Emeka is passionate about the Evolving Business Environment and the challenges bedevilling it. He is ardent and cognizant with the Restaurant Industry having worked in various outfits as a manager and consultant. He is presently working for BusinessFeverNg as the B.D.M and content editor.
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Emeka Editor
Emeka is passionate about the Evolving Business Environment and the challenges bedevilling it. He is ardent and cognizant with the Restaurant Industry having worked in various outfits as a manager and consultant. He is presently working for BusinessFeverNg as the B.D.M and content editor.
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About Author

Emeka is passionate about the Evolving Business Environment and the challenges bedevilling it. He is ardent and cognizant with the Restaurant Industry having worked in various outfits as a manager and consultant. He is presently working for BusinessFeverNg as the B.D.M and content editor.

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