Up in the Sky is a creative agency that finds the most ingenious and unconventional ways to boost your brand , tell a coherent brand story ,and grow brand market share.
Podcast Key Notes
Can you please introduce yourselves and tell us about your backgrounds-
My name is Oje Ojeaga. I am the CEO of Up in the Sky. My Background has been pretty much advertising, I have been doing this for about 11 years now, and we started Up in the Sky in 2015.
My name is Idiare Atimomo. I am the Chief Operating Officer of Up in the Sky. My first job was in management, but I later transitioned into advertising.
What are the key areas that every business owner needs to focus on to build a strong brand?
- You can’t actually start anything until you know who it is you want to sell to.
- You have to define your target market & demography
- Basically you have to define your target audience and once you know the people you are speaking to, the kind of words to communicate with them comes up next
- So if you are speaking to very young people, there are some certain words you have to use
- The people you want to reach determine your product and service design
- People always miss out the target audience because they are trying to reach everybody
- You should design service or product communication for a defined set of people – it makes your product more focused, discoverable and authentic.
- If you are trying to pull everybody then, you actually end up getting nobody.
How important is logo to storytelling process?
- It is important that you have a logo; how much effort you put into the logo is totally a different thing
- Logo is not as important as the actual brand is, but you should have a logo as a form of introduction and your brand identity.
Form your experiences, what areas do you think businesses have failed to capitalize on telling a story of what their brand stands for?
- I would say the first thing is to understand that if you don’t tell your story, somebody else will tell it. This may not be aligned with the way you see your brand
- When you say authentic; authenticity is rarely defined by the person who made something. You may make something very good, but that authenticity is usually confirmed by the people who sees and uses that product.
- ‘Attention is the new commodity’ – so you are not competing with other businesses only but as well as attention and awareness of your customers.
- People don’t pursue the opportunity to bring their brand to the spotlight.
Can you have a successful business without a good branding?
- No. Branding is as important as the product itself.
Medium – a place to read and write big ideas and important stories
Podcast – Business Wars
- Define your target market & demography
- Tailor your communication and identity specifically with this targeted group
- Do not try to target every one
- Focus your product or service, be discoverable and be authentic
- communications works best when it’s on conversation. Have that conversation
- People stick with brands that make them feel good; brands that make them feel that they are being heard
- (Listen to the podcast for more insights)
For more on Up in the Sky: www.upintheskyng.com