Improve your Restaurant Business with trending Technologies (101)
Rest. Tech slides compilation 101 (Download Slides)
Fast paced technology has become the order of the day. Restaurant environments have become very busy than it was many years back and promises to become even busier. Shift from manpower to tech systems that helps reduce labor time and service stress while giving more accurate result has been on the rave in recent time and most restaurants are beginning to observe the shift.
We took time to analyze a few:
Restaurant Ordering Technologies
Orders have never been taken 100% accurately by waiters. Using ordering technologies has proven to be highly accurate and beneficial. And when orders are taken correctly, guests stay happier, tables turn faster, food waste and costs resulting from inaccurate orders are cut down.
Obviously, restaurant technologies are replicating those benefits. Let’s take a closer look:
Online Ordering:
Online ordering (Whats-App, Instagram, Email, Restaurant Apps, etc) has become the order of the day as many would rather place an order via their phones or computer systems than visit an outlet.
Do you offer takeout / delivery? Or, are you a quick-serve or fast casual establishment looking to serve guests faster and better?
Benefits of online ordering;
- Getting Orders Correctly: most establishments still depend on ordering over the phone. Issue is phone line gets tied up, bad network connection or getting the order call in a noisy place resulting to recording orders incorrectly, which means a waste of food and unhappy customer. Ordering through online writing medium eliminates those variables.
- Data Collection: If orders are placed through your website or social media with subscription options, you can get and track customers’ information (phone numbers, emails, address, etc). You can learn who your regular online customers are, how often they order, and which items they usually purchase, plus reviews.
- More Income: Ordering online could bring more revenue for your business. When you display your menu online, people ordering may want to order more items than they would have done if they came in person with one thing in mind. Online menu display intrigues customers to shop more. With online ordering, customers can leisurely browse rather than hurriedly placing their order in person or over the phone. Since there’s no pressure, customers are more likely to order extra items, leading to higher sales.
Look up Domino’s Pizza to see a great example of online ordering in action.
Key Points
- Have an online presence that works
- Develop an attractive online menu and keep the pricing competitive
- Create a call to action button like ‘Order now’ and have a staff always on it
- Create a data collection medium like subscription options or field for personal data collection
- Respond to customers’ comments, reviews and complaints reasonably and in time too.
Download Slides here: Rest. Tech slides compilation 101
